Élan Diamond Group | Atlanta, GA | Estate Jewelry & Luxury Watch Blog

Wednesday, 25 January 2017 06:29

4 Essential Tips for Selling Your Diamond Jewelry

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Diamond appraisal in Atlanta GA

Even though diamonds are forever, you may not always want to keep yours forever. Sometimes, you'd rather have the cash. If you are thinking about selling your diamond jewelry, here are 4 essentials to help you with the process.

Be Ready

Readiness applies to the jewelry and to you. For your jewelry to be ready, it should be cleaned up and looking its best. You may be able to do this yourself with the help of a good Google search. But, if your jewelry is antique or fragile in any way, you need to get professional help with cleaning. In addition to getting your jewelry ready, you need to be ready to part with your treasure. Most jewelry has some emotional value, whether it's a wedding ring from a failed marriage or an heirloom from grandma, and this value can make it hard to part with. Once you sell the piece, it's gone, so make sure you are ready to say good-bye.

Know What You Have

You need to be solid on what you are trying to sell. Quite often, this means getting a professional appraisal of your piece. What you are looking for with an appraisal is not so much the dollar value of the jewelry, but rather its specifications. What are the cut, color, clarity, and carat weight of your diamond? What is the quality of the gold or silver in the band? If you do not want to spend money on an appraisal, you have a few other options. One option is to rely on the original paperwork about the jewelry, if it's available. However, diamond standards vary, so not every certification is considered valid. Certificates from the Gemological Institute of America (GIA) or the American Gem Society (AGS) are usually accepted by diamond ring buyers in Atlanta, but other certifications might not be trusted by potential buyers. Another option is to have the piece evaluated for free by 2 or 3 different gold and diamond buyers or pawnbrokers. If you get consistent answers from several of these professionals, you will have a pretty good idea of what you have. Make sure the metal quality and weight of the piece is part of any evaluation, as the value of the gold or silver should be part of your final selling price.

Diamond rings in Atlanta GA

Set a Realistic Price

For diamonds, this can be tricky, as there really is no such thing as "market value" for diamonds. You can discuss pricing strategy with the appraisers you use, as their insight into the dollar value of the diamond will be helpful. Additionally, you can do your own research online.  Use the specification of your diamond to compare it to sales of similar diamonds at online sites. You can also calculate the value of the gold or silver in the piece to help you set a price for the entire thing.

Consider Your Selling Options

When selling diamond jewelry, you can sell to the public or to the industry. Your choice depends on how quickly you want the money and your overall tolerance for marketing and negotiation. Selling to the public is pretty straightforward and likely to yield the best price. You can easily list the piece online at a reputable site. Make sure to take good photos of the diamond and be prepared for skepticism, as that's just part of the process. Be safe and use common sense when conducting this type of transaction. Selling to the industry will yield a lower price, as your buyer will also need to make a profit, but has the benefit of reducing your own personal risk and can be faster. Consignment sales, auctions, and trade-ins are other selling options you may be able to discuss with a jeweler.

If you want to sell a diamond in Atlanta, make sure you follow these essential tips for success.

Last modified on Wednesday, 25 January 2017 06:50
Friday, 30 December 2016 07:11

6 Things to Know Before You Sell Your Gold

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Gold jewelry in Buckhead

With the cost of gold on the rise, many are choosing to sell their old rings, coins, and jewelry. Selling your precious metals to a gold buyer is a great way to de-junk your space while putting a little bit of extra cash in your pocket. Before you allow the first gold buyers in Buckhead to pay you for your gold, though, there are a few things you should be aware of.

  • Find the best deal first. When selling your gold, it’s important to shop around. To start, consider taking your gold to a reputable jeweler or pawn shop. They can estimate the value of your pieces and give you a base price. This gives you a point of reference when looking for gold buyers. Collect bids from at least 3 or 4 buyers before deciding on a purchaser for your gold.
  • Be cautious of traveling buyers. You may see invitations for gold buying conventions or conferences in local hotels or businesses. These pop-up buyers flood the market with advertisements, set up shop in a local company, and buy as much gold as they can from the surrounding the area before leaving. In many cases, customers aren’t paid what they should be for their gold. Don’t fall victim to these scams. You want to get the most money for your precious metals.
  • Don’t mix your karats. When selling your gold, the buyer will most likely weigh your pieces as way to help determine their value. If you have various karat pieces, it’s important to separate them beforehand. Otherwise, you may end up being paid less for your high-karat pieces because they are being weighed with the lower karat pieces. While it may seem like something small, separating your karats is a great way to make more.

Gold bar in Buckhead

  • Watch the scale. Before weighing your metals, verify that the scale is working correctly. The buyers should be weighing your gold by the Troy ounce, and you should be paid accordingly. Some buyers try to weigh gold by the pennyweight and then pay out based on the gram. Because these measurements are different, it’s a sneaky way to pay less than what gold pieces are worth. It’s important that your gold is measured and paid based on the same measurement.
  • Check the fine print. Whether you are selling online or to someone local, it’s important to read the terms and conditions of your contract carefully. Some websites charge very high shipping rates or tack on additional fees. This can cost you a lot more and leave you with less money in your pocket. It’s also important that your buyer protects you, too. A policy that provides reimbursement if your gold gets lost or damaged is a sign of a trustworthy company.
  • Verify your gold’s history. While all gold is valuable, some pieces may have a historical history associated with them. This could make them even more valuable. Check the history of your antique items to ensure that you receive the right price for them.

Selling gold in Buckhead, Atlanta, is an easy way to make extra money. By following these 6 tips, you’re sure to get more for your gold when you start the selling process.

Last modified on Wednesday, 25 January 2017 06:33
Friday, 30 December 2016 06:35

6 Common Diamond Buying Mistakes

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Examining a diamond.

Whether you are looking for a bracelet, earrings, or engagement ring, the diamonds you choose should make the jewelry sparkle. Many diamond buyers base their selection solely on price, leading them to purchase an inferior stone with many flaws. Whether you are buying your diamond from an online retailer or from a local jeweler, here are a few of the most common mistakes made by diamond ring buyers in Atlanta.

  1. Misunderstanding the quality of the cut. The cut of your diamond determines how the light will reflect on its many facets. Because the cut is more difficult to define than the color or clarity of the diamond, many buyers buy poorly cut stones. In an effort to sell you on a specific stone, a jeweler might attempt to show you a few different stones with various cut qualities. While one stone might be cut better than the others, it still doesn’t mean that it is a well cut diamond.  In other situations, the jeweler may attempt to sell you a deeply cut diamond.  These diamonds carry more of their carat weight in their depth as opposed to their width. If you end up with a deep cut diamond, it may appear smaller than its actual carat size.
  2. Buying a diamond that is less than the clarity and color grade represented. Unfortunately, if you don’t know much about the clarity and color of diamonds, you may be taken for a ride. The FTC only requires that diamond retailers claim the grade of their diamonds to be within 1 grade of what it is appraised as. This means that they could tell you that a diamond is a F in color but in all reality it could be a G.
  3. Purchasing a diamond that is already set. Once a diamond has already been placed in a setting, it’s impossible to judge its clarity and color properly. It’s easy to hide flaws underneath prongs and the true color of the stone is often obscured by the reflection of the setting. Never buy a diamond without seeing it loose and under a magnifier. It’s the best way to ensure you are getting a quality stone.
  4. Buying a diamond without seeing it in natural light. Jewelry stores are filled with spotlights, mirrors, and bulbs to ensure that each stone looks its best. When you are considering a specific diamond, ask to see it in natural lighting. This allows you to see it under normal, day-to-day circumstances.
  5. Verifying thecarat. Many jewelers advertise their diamonds at acarat weight that is rounded up. This means that a diamond that is .71carats might be represented as a ¾carat diamond. It’s important to ask for the exactcarat weight and the price percarat to be able to adequately compare diamonds.
  6. Purchasing a diamond without seeing the GIA report. Each diamond that you buy should have a GIA certification. This means that it has been examined and graded by a GIA technician in a standardized environment. If a jeweler isn’t willing to show you the GIA report on a diamond, move on to a different stone and a different retailer.

A sales associate helps a man choose jewelry.

When looking to purchase new stones, diamond buyers in Atlanta should avoid these classic mistakes. This ensures that you end up with a beautiful, quality stone.

Last modified on Friday, 30 December 2016 08:01
Friday, 18 November 2016 12:08

How to Find Gold Coin Buyers and Get Good Prices

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A store display of gold for purchase

If you have a bunch of old gold jewelry laying around that you never wear, it may have occurred to you to sell it to make a little bit of extra money. Here is a quick guide to help you get the fairest prices on your gold.

Shop Around

Rather than taking the first offer you come across, look around first and get a few different bids from different buyers. When looking for reputable gold buyers in Atlanta, it helps if you can get recommendations from friends or family members in your area who have sold gold before. Whether or not this is the case, you can always check a business for online reviews from companies such as the Better Business Bureau. Organizations like this keep gold buyers honest, so you can tell which businesses are more likely to give you a good experience and a fair price.

Know the Buyer

While you are shopping around, it always helps to look at any terms or conditions associated with that business or to search for any hidden fees. Read all the fine print, especially in mail-away services, to find out how long it takes to get paid and so on. Some people who would rather not go through mail-away services or brick-and-mortar businesses attend gold parties hosted by friends. This can be a fun way to get together and to get rid of some of your excess jewelry. However, you should keep in mind that parties like this will not get you the best price for your gold. Generally, you only get 70-80 percent of what your jewelry is worth.

Know the Product

When it comes to actually selling gold in Atlanta or negotiating prices, it helps to know a thing or two about gold in general and, if possible, the individual pieces themselves. If you are selling jewelry, have it appraised before you take it around to different gold coin buyers in Atlanta, and try to familiarize yourself with different relevant terms before making any deals. This means that you should know the difference between the Troy ounce and the pennyweight to avoid any confusion. You should also know about different karats, and you should sort your jewelry by karat before selling it so that it won’t all be lumped together.

Last modified on Friday, 18 November 2016 12:33
Monday, 14 November 2016 10:13

How to Find Credible Buyers for Diamond Jewelry

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You’ve probably seen commercials or even large billboards advertising places that are willing to buy your diamonds, gold, or other precious gems and metals. If you want to find credible diamond ring buyers in Atlanta, GA, however, it just makes sense to do your research. There are a lot of scam artists and even criminals looking to make a quick buck off the unsuspecting sellers. Here are some suggestions for finding diamond jewelry buyers in Atlanta that you can trust.

Brooch in a box in Atlanta

Avoid Fast Cash Options

A lot of potential buyers will offer fast cash promotions for your jewelry. Many of these companies aren’t actually interested in your diamond; they’re interested in the gold. This means they may not have the skills or expertise to appropriately evaluate your diamond, meaning a lower purchase price. Gold is fairly easy to price, but accurately calculating the value of a diamond is a complex process. You’ll get more if you find a buyer who knows something about precious gems and, specifically, diamonds.

Find GIA-Certified Staff

Pawn shops may offer quick cash, but it’s unlikely these stores have anyone on staff with the expertise to evaluate any diamonds you want to sell. The value of these precious gems are related to gradable characteristics. The experts in diamond grading have a degree or certification from the Gemological Institute of America, also known as the GIA.

Read Reviews

Sell your diamond to a buyer you can review online. This ensures two things: First, in the absolute worst case, you can leave a review if you feel you haven’t been treated fairly. More importantly, you can read previous Atlanta diamond reviews to determine whether the person or company you’re dealing with is reputable and fair.

Do Not Take Online Payment

Unfortunately, diamond buying scams are quite common. If you post your valuable gem for sale online, be wary of anyone who promises to send you money via PayPal or another online platform. Many scammers have mastered the art of fake emails suggesting money has been deposited into your PayPal account when in reality, no such thing has occurred. It’s much wiser to sell to a local, family-owned jeweler than it is to attempt to sell to a stranger online. Remember, if the deal appears too good to be true, it’s probably not true!

Last modified on Wednesday, 02 November 2016 10:35
Monday, 07 November 2016 09:50

5 Tips for Selling Your Gold

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If you’ve got gold necklaces, rings, or coins that aren’t in use, you could be sitting on a mound of wealth. Selling gold is a great way to de-clutter your home and walk away with cash. What’s the secret for getting the most out of your gold buying in Atlanta experience? Here are a few tips that you need to know.Gold jewelry in Atlanta

  • Understand the different scales. It’s important to know how the gold buyers in Atlanta, Georgia, are measuring your gold. Most jewelers use a scale of measurement known as the Troy ounce. Some may even measure your gold in pennyweight. Whichever they do, make sure that they measure and pay you according to the same scale. Some jewelers attempt to measure gold in pennyweight and then pay their customers by the gram.
  • Karats matter. The higher the karat value of your gold, the more it is worth. It is illegal in the United States to sell gold that is less than 10 karats.
  • Separate your jewelry before receiving a quote. If you have different pieces of gold that you are looking to sell, separate them based on karat value. Weighing all of your gold together may result in the jeweler paying you for the lowest karat value. By separating it, you are sure to get the money you deserve for the different karats you present.
  • Know the value. There are plenty of ways for you to know a basic range of what your gold is worth. Whether you call a jeweler or check an online source, knowing what your gold is worth beforehand ensures that you receive a fair payout once you sell.
  • Sell to a trusted buyer. When selling your jewelry, only go to businesses that are registered with the BBB or are accredited with the Gem Society. These are reputable companies that can be trusted to handle your exchange.

Selling gold in Atlanta doesn’t need to be difficult. By following these tips and tricks, you’re sure to get the cash that you deserve for your valuables.

Last modified on Wednesday, 02 November 2016 10:13
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If you've seen advertisements for diamonds at any point, you've probably seen the slogan that a diamond is forever, giving the indication that once you buy a diamond, it's not going to be something that you'll ever part with at any point.Diamonds

But the reality is that diamonds can and do get resold, often at a lucrative price for the person selling the diamond. When a diamond loses its meaning, it loses its value to the person who owns it, but that diamond can still have massive value to someone else if it possesses the right cut, clarity, and color. If you're in the market to sell a diamond and get a good price, here's what you need to know.

Get an Independent Appraiser

When you're looking to sell a diamond in Atlanta, you first need to make sure that you know exactly how much your diamond is really worth. Unless you have a trusted friend in the jewelry business or still hold the original appraisal from the diamond, chances are that you don't know for sure what a good price is for it.

Even if you do have a good idea of your diamond's value, though, it's a good idea to involve an independent appraiser. You might be blinded by your emotions related to the diamond since it's only human to place a higher price on something when it held great value to you. But if you price with emotion, you might price your buyers right out of the market. When you know what your diamond is really worth, you'll know if a price below your asking price is a reasonable compromise or an attempt to pull a fast one.

Understand the Four C's

Diamond buyers in Atlanta prize four things above all else when looking for a diamond: carat, cut, clarity, and color. Of the four, cut is the most important because the right cut brings out the diamond's natural beauty and showcases the light shining through it in a way that makes it sparkle. All four will increase a diamond's price, but the cut is really prized and will make your diamond's value increase.

Like anything else, when you're looking to sell a diamond in Atlanta, the key is knowing the value of what you have and knowing what buyers are looking for in their purchase. By doing your homework, you can make sure that if you do sell a diamond, you'll get back a fair amount in return.

Last modified on Wednesday, 02 November 2016 09:50
Tuesday, 06 September 2016 18:23

It's a Great Time to Sell Your Gold

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Many people choose to save their gold jewelry for a rainy day, while others have never even considered selling it to bring in some extra cash. But if you are one of those people who have a jewelry box full of gold baubles you’ll never wear, you are ignoring what could be a very profitable situation.

It’s a Gold Year

Gold had a bit of a rough year in 2015 when it dropped to a little over $1000 per ounce. But this year, the yellow metal is holding strong, with prices currently hovering around $1350 per ounce.  Unfortunately, no one can be sure how long that price will hold steady, so if you are considering selling your gold or need an infusion of cash, now is a great time to do it. 

Don’t Horde the Gold

Hanging on to that old gold watch or necklace for another year or two won’t guarantee that you’ll get a higher price later. Why not find out where to sell gold or sell gold bullion and see how much money you could make by trading in that mound of gold jewelry for some spendable green cash? 

Dollar Falls, Gold Rises

Gold is less likely to be affected by the ups-and-downs of business cycles, but, as history shows, it tends to be stronger during wars and other social catastrophes. History tells us that when the value of the U.S. dollar falls, the price of precious metals like gold rises. No one can predict the next world catastrophe, however, so take advantage of the current higher prices being offered for gold.

Maximize the Value

Seek out a reputable dealer who will determine your gold’s weight and purity, then offer you a price based upon its value. Gold selling is a great way to add some much needed funds to your bank account, treat yourself to a vacation, or buy that new electronic device you've had your eye on.

Tuesday, 06 September 2016 18:05

Top Fine Watch Brands You Should Know

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Looking for the finest watch brands? We’ve compiled a list of our top luxury watches, including Rolex watches, that we think you should know about.


IWC (International Watch Company) is the first of several Swiss watch companies on our list that are a part of the Swiss watch industry—an affiliation of luxury watchmakers that are the height of the watch selling industry throughout the world. IWC is the only brand on our list to be started by an American, who wanted to combine U.S. modern technology with Swiss craftsmanship.


Panerai, or Officine Panerai, is the whole package. This Italian watch company started in Florence in 1860 and has since transitioned to being manufactured in Switzerland with the big dogs. These watches earned some of their fame in WWII by assisting the frogmen of the Decima Flottiglia MAS.


Omega, based out of Bienne, Switzerland, makes it on our list for being the official timekeeper of the 2014 Sochi Winter Olympic Games and for being the official timekeeper for Britain’s Royal Flying Corps in 1917. Clearly this brand has longevity in its tradition of excellence.

TAG Heuer

TAG Heuer is a more diverse company whose merchandise includes luxury watches. They rank second on our list for the influence of their brand name, which is affiliated with the company Louis Vuitton, and for their ceaseless quality.


Rolex is unquestionably the height of the luxury watch market. When someone is asking about luxury watch brands, the question is automatically, “Is that a Rolex?” The Rolex name is practically synonymous with the idea of luxury watches. This linguistic monopoly alone is proof that their brand is king. Rolex is considered by Forbes Magazine to be in the top 50 of the world’s most powerful global brands for a reason.

We hope that our list was helpful to you! If you’re looking to sell fine Rolex watches, or are looking to buy luxury watches, either way you are dealing in a valuable commodity.

Monday, 15 August 2016 13:15

How to Sell Your Rolex Watch

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Rolex watch in AtlantaIf you’re looking to sell your Rolex watch, you want to get the best price possible. After all, you probably spent a pretty penny purchasing it in the first place. Before you head to a pawn shop or list it in a local newspaper, here are a few tips to help you sell your Rolex and get the most money out of the sale.

  • Find the box and papers. When you bought your Rolex, it should have come with a Rolex watch and papers to prove its authenticity.  Finding these original papers increases the value of your watch and also helps to ease the nerves of anyone afraid that they are buying a knock-off. Anyone who is looking to sell Rolex watches with papers will get more if they have this authenticating packaging and paperwork.
  • Know the details of your watch. It’s important to know the serial number of your watch, as well as whether the movement is quartz or automatic. If your Rolex is an automatic, it is worth more than a quartz movement. This is because it consists of so many working parts. Plus, automatic Rolex watches tend to last longer than the quartz movement. Understanding these basic details ensure that you get the most money from the sale of your prized watch.
  • Sell to the right place. Instead of selling your watch to a person or at an auction, consider selling to a jeweler. Jewelers can authenticate your watch and verify that it is real. Because of this, they are able to offer top dollar and ensure that you walk away with the most money in your pocket.

You deserve to get the most from the sale of your watch. When looking to sell your Rolex watch, it’s always a good idea to do your research first. By using these tips and tricks, you ensure that you get the amount that your watch is worth and that the sale is seamless.

Last modified on Tuesday, 16 August 2016 13:19
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