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If you’ve seen advertisements for diamonds at any point, you’ve probably seen the slogan that a diamond is forever, giving the indication that once you buy a diamond, it’s not going to be something that you’ll ever part with at any point.

But the reality is that diamonds can and do get resold, often at a lucrative price for the person selling the diamond. When a diamond loses its meaning, it loses its value to the person who owns it, but that diamond can still have massive value to someone else if it possesses the right cut, clarity, and color. If you’re in the market to sell a diamond and get a good price, here’s what you need to know.

Get an Independent Appraiser

When you’re looking to sell a diamond in Atlanta, you first need to make sure that you know exactly how much your diamond is really worth. Unless you have a trusted friend in the jewelry business or still hold the original appraisal from the diamond, chances are that you don’t know for sure what a good price is for it.

Even if you do have a good idea of your diamond’s value, though, it’s a good idea to involve an independent appraiser. You might be blinded by your emotions related to the diamond since it’s only human to place a higher price on something when it held great value to you. But if you price with emotion, you might price your buyers right out of the market. When you know what your diamond is really worth, you’ll know if a price below your asking price is a reasonable compromise or an attempt to pull a fast one.

Understand the Four C’s

Diamond buyers in Atlanta prize four things above all else when looking for a diamond: carat, cut, clarity, and color. Of the four, cut is the most important because the right cut brings out the diamond’s natural beauty and showcases the light shining through it in a way that makes it sparkle. All four will increase a diamond’s price, but the cut is really prized and will make your diamond’s value increase.

Like anything else, when you’re looking to sell a diamond in Atlanta, the key is knowing the value of what you have and knowing what buyers are looking for in their purchase. By doing your homework, you can make sure that if you do sell a diamond, you’ll get back a fair amount in return.