Many people dream of either getting the perfect diamond for the love of their life or getting the perfect diamond placed on their finger from the love of their life. But when they’re faced with the cost of buying the perfect diamond, they often run into a major problem with their budget.
Luckily, buying a diamond doesn’t have to be an expense that rivals that of a down payment on a house. If you know what you’re doing and you’re willing to look past what some could consider flaws, you can find the right diamond at a good price. Here’s how to do it.
Be Flexible on Cut
When you’re looking to buy diamonds in Atlanta or anywhere else, a round cut diamond is almost always going to be the most expensive option. This is because round diamonds are simply the most popular choice for cuts, in large part because of how light reflects off of them. Unfortunately, the law of supply and demand dictates that when more people want something, the price is going to increase. When something is as popular as a round cut diamond, the price is going to skyrocket.
Luckily, there’s a way around it: getting another beautiful cut that comes with a less expensive price. Choosing an oval cut yields a diamond with many faces that will reflect light beautifully, while allowing you to potentially save a third or more on the price. Another great option is to go with a cushion cut, which features a similar look to a princess cut but allows you to save money while maintaining the integrity of the diamond.
Whichever you choose, it’s important to remember that the cut isn’t as important as how it looks when you place it in the ring. The right setting can make the cut look fantastic, and the diamond will be an incredible sight to behold.
Use Your Eyes
Clarity is a fine measurement of the quality of a diamond, but it’s not a perfect measurement in terms of beauty. A diamond’s clarity is measured based on flaws revealed at a magnification of 10 times the actual viewing of the diamond, which means that a lower clarity might not show a visible flaw when viewed by the naked eye. With that being the case, that gives you an opportunity to buy diamonds in Atlanta for a lower price when they appear every bit as perfect as a diamond with perfect clarity. There’s no reason that you should buy a diamond with an obvious flaw, but if you don’t notice anything wrong with it, it can be a great opportunity to get a beautiful stone at a sharp discount.

Consider Secondary Colors
Colored diamonds are often a great option for providing a beautiful stone as well as adding a little bit of personality to the ring. When it comes to colors, however, certain colors are more prized in diamonds than others. If you’re purchasing a red diamond, you’re going to pay a lot more than if you’re buying a yellow diamond. However, there’s a catch to this: when a diamond has two colors, the lesser prized color brings down the price of the more valuable color. A great way to take advantage is to buy a diamond in your college colors, making it sentimental and cheaper at once.
When you buy diamonds in Atlanta, you’re deciding to purchase a stone that is both beautiful and durable, allowing it to shine for many years. However, there’s no reason that high quality has to come with a high price. Remember, the right diamond is the diamond that makes the most sense for you, and a true gem can be found at a great bargain.