A Rolex isn’t just a watch; it’s a statement. These wrist pieces are considered a sign of luxury and status. No matter the model, Rolex watches are coveted timepieces that everyone wants. If you’re saving up for your first Rolex, the price tag may seem daunting. But there’s a reason why Rolex are so valuable.
You’re not just paying for the brand name; you’re paying for the process behind the watch. While Rolex has remained fairly mysterious about their manufacturing process, one thing remains clear—quality matters. Other manufacturers may choose to craft their watches out of subpar metal, while Rolex uses expensive steel. It may be harder to machine, but it looks better and lasts longer.
To ensure that each watch reaches the highest of standards, Rolex has created its own science lab. These labs have one sole purpose—to develop new and more efficient ways of manufacturing watches. This dedication to the craft ensures increases the value of the timepiece.
If you’re under the impression that Rolex uses a fleet of machines to assemble and manufacture their watches, you’re wrong. Instead, each model is hand-assembled and tested for quality. Rolex is dedicated to providing nothing but the best product. For that reason, each timepiece is tested and retested before it leaves the factory. Accuracy and efficiency are of the utmost importance.
Another reason that Rolex are so valuable is because of their in-house foundry. The gold and platinum used on each watch is supplied by Rolex’s very own foundry. This ensures that metals are pure and only the best-looking parts are used.
Whether you’re looking to purchase your first Rolex or you’re in the market for a specific model, the Elan Diamond Group can help. We’re Atlanta’s source for fine jewelry. Our extensive inventory of luxury wrist pieces, vintage jewelry, and diamonds give you a wide variety to choose from. Plus, we not only sell fine jewelry; we purchase it, too. If you’re looking to sell gold or other pieces, we offer appraisals performed by our certified jewelers.
Shop our online selection of premium pieces at www.elandiamondgroup.com