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Buying a luxury watch can be an exciting experience. Few accessories better convey sophistication and class like a finely made watch from one of the world’s leading luxury watch makers. Among those manufacturers, the names of Rolex and Cartier stand above the crowd for their long-standing tradition of making outstanding timepieces and their continuing dedication to excellence. Because luxury watches are the product of fine craftsmanship, attention to minute detail, and the highest quality materials available, purchasing one requires a significant financial investment.

Despite the high price point attached to Rolex and Cartier watches, there’s simply no other accoutrement that can elevate the appearance of the individual more than a fine timepiece. While both Cartier and Rolex watch buyers in Atlanta will undoubtedly get a fine watch regardless of which brand they choose, each has its own strengths and relative weaknesses. If you’re thinking of joining the ranks of other Cartier or Rolex buyers, you should understand the differences between the brands to ensure you choose the one that’s right for you. Keep reading to learn more about some of the differences between Rolex and Cartier wristwatches.


While other makers may offer luxury watches of equal quality and craftsmanship, no other watch maker can rival Rolex in name recognition. That can be a blessing or a curse, as you will certainly be noticed when wearing a Rolex, for better or for worse. The Swiss watch maker has risen to prominence over the years for good reason. Rolex watches have stood the test of time, both in terms of quality, durability, and reputation. Rolex was the originator of many features that are now found on other brands, so they have long been considered innovators in the field of luxury watches. Rolex watches are extremely precise, as they feature the revered COSC chronometers which set them apart from less intrinsically accurate timepieces.

Because of their recognizable branding, high quality, and legendary durability, Rolex watches have one of the consistently highest resale values among luxury watches. While you may plan to keep your watch for life, that could be an important consideration if you ever need to sell Rolex watches to recoup your investment. On the downside, Rolex case shapes are almost always round, which limits the number of styles available. Also, Rolex watches are mechanically powered rather than relying on batteries and quart movements, which can be a detriment to some who prefer accuracy over the precision of mechanical movements. Rolex watches also command top dollar in the luxury watch arena, so breaking into the market can be costly.Woman Checks Watch




Cartier is also a company with a long and storied tradition, not only in watchmaking but in jewelry craft. They incorporate fashion and style into their designs, and a fine Cartier watch can be acquired at a lower price than a Rolex. While the size and case shape for most Rolex watches is static, Cartier watches can be found in a wide variety of sizes, shapes, and styles. This is representative of Cartier’s focus on not just the function of the watch, but the flair that a luxury watch can impart on its wearer. Breaking into the luxury watch market with a Cartier timepiece can be much more affordable, as comparable Cartier watches carry a price point that is a little more than half that of a similar Rolex. Cartier watches can also be found with both mechanical and quartz actions, which further diversifies the options for buyers.

On the downside, Cartier watches don’t carry the recognizability and elite cache of Rolex watches. While they are fine timepieces in their own right, they don’t rival the name recognition or aura of luxury that comes with owning a Rolex. As a result, the resale values of Cartier watches are significantly lower. Though Cartier may have more different styles of watches than Rolex, they still don’t have as many different models. Therefore, your selection may be limited if you’re looking for a watch with a specific combination of features.

If you’re planning on breaking into the luxury watch market, there are plenty of reasons to consider both Rolex and Cartier watches. Both represent high quality timepieces, though each has its own set of strengths and weaknesses. To learn more about the differences between Rolex and Cartier watches, visit Elan Diamond Group at