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It can be difficult to sell luxury watches in Atlanta because of the relatively small market for such items. Many people can’t afford to spend tens of thousands of dollars on a watch, and those that can might hesitate to buy such a valuable item from a complete stranger. In general, there are 3 main ways to sell a luxury watch in Atlanta: find a private buyer, go through a watch retailer, or sell your watch at an auction house. Here are some tips to help you decide which will work best for you.

Private Sales

Finding a private buyer–whether in person or over a website like eBay–is generally the way to get the most money for your watch. You’ll pay little to nothing in fees and can set your own asking price. The difficulty with this strategy is that it can take a long time to sell your watch. In addition, it doesn’t offer much protection to Atlanta luxury watch buyers who may be wary of getting scammed and will find it difficult to part with so much money when dealing with a complete stranger.

If you’re advertising online, a high seller rating from previous customers can help promote confidence in you. If you’re selling your watch in person, you can also have the watch appraised by a professional so the buyer knows you’re not trying to rip him or her off.


Watch retailers and dealers are common places to sell luxury watches in Atlanta. This is the fastest and most convenient way to sell your watch if you just want to get rid of it quickly. You also transfer responsibility of the watch’s condition to the retailer–so if a buyer finds it faulty later on, you won’t receive any of the blame. However, you’ll tend to make much less money selling your watch to a dealer–they may offer you as little as half of what they think they can make off it.

Online Sellers

Similar to brick-and-mortar retailers, online watch retailers will often buy your used watches. Online dealers have many of the same pros and cons, as well: they will take most watches, even if they’re not in perfect condition, and will ensure a quick and easy sale. You might have a little more trepidation because you’ll probably be expected to send your watch off before receiving any money. However, it’s common to receive slightly more money because online companies have less overhead than a store with a physical location, so they can afford to pay you a little more.

Luxury Watches

Auction Houses

The final strategy for selling watches for cash in Atlanta is to go through an auction house. Auction houses are used to high-end items and have buyers that will be willing to pay top dollar for your used luxury watch. The downside is that your watch won’t get as much exposure as online or physical stores, so you still risk settling for a relatively small price or waiting a long time for a sale. You’ll also have to pay sizable fees to the auction house based on the amount of the sale. On the plus side, buyers have more confidence in items sold at auction houses, so they’ll be more willing to pay a bit more for a piece they really like.