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Gold continues to be the foundational element of the global economy and national currencies, but it is also a commodity that is traded routinely in markets around the world. It’s the basis for many currencies and is critical to the world’s financial systems, but it’s also a valued commodity that has many uses aside from being a marker of personal or national wealth. Gold is so important to modern life that the London Bullion Market meets twice daily to adjust and calibrate gold pricing based on real-time financial conditions, demand, and supply.

Understanding the way that gold is priced can be important if you are selling gold in Atlanta and want to determine the best time to sell to maximize your profits. While there are many intricate details that are used by gold buyers to calculate gold value, there are a few primary factors that are used to determine gold value each day in markets around the world. Those factors can influence pricing for gold at every point in the distribution chain, so it can be beneficial to understand basic dynamics in the gold trade. Before finding out where to sell gold in Atlanta, make sure you understand what factors will impact the amount of money you’ll receive for your gold. Keep reading to learn more about what determines gold prices.

Simple Supply and Demand

Despite its importance to global economic systems, goal is still a commodity. Therefore, it’s traded as a commodity and, like any commodity, its pricing is governed in part by the current supply and demand. When gold is scarce, the price at all levels of the supply chain rise significantly. That dynamic is magnified when the demand for gold is high because investors are acquiring gold or the industrial need for it increases. Conversely, if the market becomes flooded with gold or if the demand for it wanes, the prices will be driven down. The amount of gold on the planet is finite, and it’s believed that gold mining may have peaked already. Therefore, as gold availability continues to decrease, prices will continue to rise.

Market Fluctuations

Gold is a commodity of known value. Though it’s used as the basis of many global currencies, it’s also more stable as a form of currency than any paper or promissory currency issued by governments or central banks. Therefore, during times of financial uncertainty or economic instability, gold is considered a safe, wise investment. When global turmoil or strife occurs, the price of gold is pushed upwards as investors seek shelters for wealth that are at least partially insulated from the effects of politics and economics. During times of peace and stability, the price of gold often decreases markedly.

Depreciation of Currency

The rate of exchange of one nation’s currency for another is in constant flux as the economic fortunes of nations rise and fall. Multiple factors govern the worth of a currency, including inflation or quantitative easing. Inflation occurs when a currency loses purchasing power in relation to other currencies. Quantitative easing is a tactic used by the central banks of nations in which large assets such as government bonds or financial assets are purchased by central banks to increase liquid assets in a nation’s economy. These dynamics lower the relative value of currency, though the value of gold either remains stable or increases over time. As a result, many investors will put their money in gold rather than currency during periods in which inflation is high and quantitative easing is in effect. That drives gold prices higher.

Gold Jewelry

If you have gold to sell, it pays to understand the market and know what factors can drive gold prices up in order to determine your best time to sell. To learn more about the factors that affect gold pricing, visit Elan Diamond Group at