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Rolex is one brand that needs no introduction. Trying to estimate the general popularity of Rolex watches is easy. Sales data is available, and the name recognition alone demonstrates that the Rolex watch has an enduring love among fashionable people and watch lovers in particular. As with all customers, current trends naturally impact Rolex buyers in Atlanta. If you’re looking to sell your old Rolex or are simply curious about what’s in demand, knowing about the most worn Rolex watches could certainly be helpful.

Identifying what’s on someone’s wrist is a bit more challenging when you’re talking about people who may own a collection of fine watches. Some estimations can be made by looking at sales information, secondary markets, and trusted industry estimations. While trends are always subject to change, some standouts are rather obvious.

The Rolex Lady Datejust

Judging from sales data alone, the Datejust is a perennial favorite. Originally created in 1945, the Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. Obviously, this is how the Datejust got its name. Since 1945, there have been many incarnations of the Datejust. In fact, for many people, the Datejust is synonymous with the Rolex. It’s an iconic timepiece and easily identifiable as arguably the flagship Rolex.

It’s utterly unsurprising that the Datejust continues to be a best-seller among all Rolex styles. Of course, sales numbers don’t tell you everything. As noted, many fine watch lovers have more than one Rolex. Simply selling well doesn’t mean the Datejust is adorning someone’s wrist at any given moment.

Daytona or GMT-Master

In recent years, sports watches have become quite popular, including the Daytona and GMT-Master. Depending on the month and year, either one could easily take the top spot when it comes to Rolex sports watches. Dating back to 1963, the Daytona was specifically designed to meet the demands of professional racing drivers. As a chronograph and sports watch, it has more than earned its place in history. The GMT-Master launched in 1955, and it was built as a navigation instrument for professionals crisscrossing the globe. It’s popular among boating enthusiasts and air travelers alike.

While the Daytona and GMT-Master may not be consistent in matching the sales figures of the Datejust, they’ve been around long enough to have a substantial presence in secondary markets. Additionally, there’s an assortment of discontinued models, heirloom watches, and auctioned pieces to more than establish that they are highly in demand. Don’t be surprised if the Daytona of GMT-Master sees more daily wear than a Datejust.

Businessman in Blue Suit Looking at His Watch


A Rolex watch isn’t meant to be merely fashionable. Every Rolex watch is also highly functional. Perhaps no watch demonstrates this more than the Submariner. Originally released in 1953, the Submariner was the first divers’ wristwatch waterproof to a depth of 100 meters (330 feet). It was quite the feat at the time, and Rolex has continued to improve the design.

The Submariner is a time-honored classic that continues to have a strong base of support among Rolex wearers. Don’t be surprised if it’s one of the watches that most often sees daily wear, especially among anyone who enjoys their time on the water.

All Rolex watches in Atlanta can find their fans. One of the perks of a Rolex is that you never have to convince anyone of their quality or value. The name speaks for itself. Contact Elan Diamond Group at 404-465-3063 if you have any questions or would like to learn more.