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Putting together an effective, long-term investment strategy isn’t as easy as it might sound. Plenty of people want to save for retirement or put together a diversified and profitable portfolio, but it’s difficult to even know how to begin. Luckily, there are some solid choices available. Gold buyers in Atlanta already know what a great investment gold can make, but you can take advantage of gold as well.

1. Dollar

The value of the U.S. dollar isn’t set in stone. As you know, the value of the dollar can both decrease and increase over time. In instances when the value of the dollar begins to dwindle, investors often flock to gold. This has the result of increasing the value and cost of gold. Although the U.S. dollar is one of the world’s most important reserve currencies, it’s not without the ability to falter. On those occasions, having investments in gold is a wise decision. Gold’s worth will likely grow even as the value of the dollar declines.

2. Inflation

Inflation occurs when currency becomes less valuable. This tends to happen over time, whether people like it or not. Of course, no one wants their money to lose its worth, but there are ways to protect yourself against inflation. Investing in gold is one good option. As a general rule, as the cost of living increases, the cost of gold also goes up. When the cost of living climbs, it indicates that inflation is taking place. With the cost of living continuing to rise, gold is a great way to safeguard yourself and your investments against inflation.

3. Deflation

Deflation is the opposite of inflation. A deflationary period is characterized by a decrease in prices, and a slowing of business activity. A decrease in prices means that dollars are actually worth more, since they have greater purchasing power. Not surprisingly, the purchasing power of gold has also been shown to skyrocket during a time of deflation. This is one of the impressive characteristics of gold. It can help protect you against inflation, and it tends to show great results during deflation as well. Either way, your investment in gold tends to pay off.

Gold bars



4. Demand

No one can control demand, but you can sometimes anticipate it. With emerging economies developing across the globe, gold continues to increase in demand. India is a gold-consuming nation, as is China. As their economies grow and the demand for gold rises, it’s easy to anticipate that the price and value of gold will increase as well. Gold is sought-after for jewelry, and it’s often used as a form of savings. If you want to take advantage of this demand, it’s a good idea to begin investing in gold as soon as possible.

5. Diversification

Every portfolio should be diversified. Diversification is a buzzword that gets tossed around a lot, but it simply means that investments within your portfolio aren’t closely correlated with one another. The result is that a dip or disappointing performance in one area of your portfolio won’t necessarily impact the rest of your portfolio negatively. Historically speaking, when stocks do well, gold performs poorly. However, when stocks decline, gold seems to sharply increase in value. While stocks should probably continue to be a part of your portfolio, you can use gold to protect yourself and your investments against years when stocks underperform. This creates a better balanced, more secure, and carefully protected investment portfolio.

There are a number of places that buy gold in Atlanta. If you want to learn more about gold buying, selling, and investments, you should speak with the experienced team at Elan Diamond Group. Investing in gold is one step towards a more secure financial future.