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4 Tips to Selling Jewelry Online

4 Tips to Selling Jewelry Online

2017-06-14

With the growing amount of business now being conducted online, jewelry sales of all kinds have exploded onto the vast Internet marketplace. From homemade jewelry projects to large estate sales, and everything in between, selling jewelry online has opened up to nearly limitless potential.

 Jewelry Collection

Are looking to get cash for jewelry you no longer wear or like? Do you want to start a small business from hand-crafted pieces you create? Will you be organizing an estate sale with a large amount of expensive items? No matter the size, scope, or types of jewelry you're looking to sell, there are some basic universal tips that can help guide you to success and sales.  

  1. Find a Reputable Online Marketplace: The explosion of online jewelry sales means the influx of web sites and services to help. Unfortunately, it also means unscrupulous and ill-meaning sources out to take advantage of you. Read the reviews, talk to others in the business, and take your time to make the best decision for your needs and tastes.
  2. Know Your Audience: Buyers looking for hand-made bracelets won't be the same people looking for diamond earrings, and they shouldn't be marketed the same way.
  3. Show off Your Wares: Great photos and in-depth descriptions of your items can mean the difference between a sale or not. Make sure the pictures are presented in a clean, clear, and professional manner. Posting multiple pictures of different angles and views will make your items more attractive to prospective buyers.

The descriptions should be complete and accurate, with language that boosts the quality of the item. Describe the look, style, what the piece is made from, and any other historical or particular details you have available.

Be proud of what you're selling and let your buyers know why. Use this space as an opportunity to subtly promote other similar items and pieces you may have for sale.

Selling Online

Get the Word Out

There's an abundance of marketplace sites and resources when you're looking to sell used jewelry in the Atlanta area. Take your time to seek out the ones that best fit your specific needs. Use social media to reach the most people as possible. Social media sites are constantly upgrading the way they interface business marketing and sales. Keep up on the latest trends and join some discussion and support groups where you can keep up on the latest trends and hear stories from those who have already done what you're looking to do.

There have never been so many online options to sell your jewelry in Atlanta. The opportunities to make money are out there, but don't expect immediate success. The marketplace is thriving and the competition is fierce. Take your time, be patient, and most importantly, love what you're doing. Having a passion for the items you're selling and for the process will be obvious to your buyers, giving them confidence in you and giving you more sales.