How to Identify a Reputable Dealer for Your Rolex

How to Identify a Reputable Dealer for Your Rolex



When it comes to luxury watches, what is in and cool is always changing. However, there is always going to be a vibrant market for used watches, which you can use to your advantage when it becomes time for you to move on from your old watch. Whether it is because of a desire to get a new watch or because of a financial hardship, finding the right dealer to help you sell your watch is critical to getting you the best price. Read on for three tips to help you find the right Rolex watch buyers in Atlanta.

Avoiding Risk

When you begin the process of selling your watch, you will be faced with many options for selling, some of which will seem easier and more convenient than others, such as selling online and to a pawn shop. This can be dangerous, as a pawn shop will likely low-ball you, and may not know enough about your watch to even come close to a reasonable price. Shopping online also runs the risk of you potentially being robbed and getting nothing for your watch, so be careful. It is better to take the time and find an authorized dealer who knows your watch, and the market for it to ensure the best possible price.

Understand Depreciation

Much like a used car, it is unrealistic to expect your used watch to fetch the same price that you initially paid for it. This is because any damage will hurt the value of your watch, and it will be impossible for your watch to have the same cache as a new one. Be prepared to temper your expectations in the selling process to ensure that your dealer is able to unload your watch.


There are more fake Rolexes out there than real ones, so it is important to prove yours is real during the selling process. Not only will this increase the sale value of your watch, but it will allow you to weed out less than reputable dealers, as any dealer worth their salt will want this documentation before they sell.

As great as Rolexes and other luxury watches are, it is still important to be able to find the right dealer when it becomes time to sell. Following these tips will help you to get a great deal.

  • 3525 Piedmont Road, Bldg 7-Ste 300
    Atlanta, GA 30305

    Piedmont Center - Private Office Space

    10:00 am - 5:00 pm
    Walk-Ins & Appointments Welcome
    5:00 pm - 8:00 pm
    Appointments Only

    Appointments Only

  • 404-386-6009

GIA Diamonds International Watch & Jewelry Guild